Wild Cad / by Rob Anderson Squarespace

THE BRIEF:

To supply photographs of the award winning “Wildcad” in Sydney for a cover shot and a six page story in PPG Paints “Refinisher” magazine, distributed to over 5000 panel shops throughout Australia.

THE CHALLENGES

The vehicle could only be photographed in the car park of an industrial estate in western Sydney. Mario Condillilio’s workshop had no space available he was not leeting the vehicle leave the premises. The budget did not allow for the hire of a studio in any case.

THE SOLUTION

The custom 1959 Cadillac Coupe de Ville’s amazing appearance is due to the five different colours of unique PPG Vibrance Range Fadeaway paint in a job that Mario estimates costs AU$200,000 alone. It won the award of Top Custom Car in Australia at the recent MotorEx show in Sydney.

Fine particles of aluminium are embedded in the paintwork which only shows up in direct light sources - either full sun, tungsten spotlights of direct flash. My strategy? I packed my five trusty Nikon SB800 Speed Lights, a new Nikon SB900 and Nikon D3x camera.

After various interior shots lit through scrims in full sun, towards dusk we set up flash units on the concrete down the side of the vehicle, plus one held at waist level at the front/rear of the vehicle. The direct flash makes the metallic paint pop and when strategically positioned hot spots can be minimised.

THE OUTCOME

The story ran in PPG Paint’s “Refinisher” magazine, being one of the most popular stories they had ever published. We have now worked up Dean Parrott at Kisschasey (the advertising agency) for nearly 10 years, including numerous shoots for PPG over that time.